If you work as a CMO at a B2B tech company and struggle to generate good leads from your content, this webinar is for you.
Many tech marketing departments fail with their content strategies. The content doesn’t get viewed, shared, or downloaded. It doesn’t generate good leads, or sales. Since creating content can cost a lot of money, it can be an expensive failure. In this webinar, we will give you 5 keys to a successful content marketing so you can start generating great MQLs and ROI.
In this webinar you will learn the importance of:
-
Writing to the right person in the right buying phase
-
Having a copywriter with technical understanding
-
Repurposing content
-
Promoting your content in the right channels
-
Having a good marketing automation system
