Account Based Marketing (ABM) for B2B Tech companies

We’ve created this 29-page guide to help you concentrate your resources in the right place so you can fill your sales pipeline with qualitative leads by using Account Based Marketing. This will teach you how to bring in the big fish!

In this eBook you will also learn:

• The ABM funnel – understand how and when to target different stages in the buyer’s journey

• 8 steps on how to get started with ABM – from goal setting to campaign measurement

• Examples of an ABM campaign strategy

• Important ABM trends

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