---
title: Brightvision Blog / 2025 | Emma Kotka
description: Here in our blog, you will find all the content you need to make sure that the leads keep coming and your sales pipeline stays healthy.
---

# Brightvision Blog

Do you work as a sales or marketing manager at a B2B tech company? Great, then you are in the right place. Here you will find all the content you need to make sure that the leads keep coming and your sales pipeline stays healthy.

[![](https://blog.brightvision.com/hubfs/Artboard%201.png) ](https://blog.brightvision.com/podcast-interview-crossing-the-chasm-30-years-later)

[Podcast](https://blog.brightvision.com/tag/podcast)

#### [Crossing the Chasm 30 years later: does it stand the test of time?](https://blog.brightvision.com/podcast-interview-crossing-the-chasm-30-years-later)

[![](https://blog.brightvision.com/hubfs/ivana-cajina-KGzXJB6zneM-unsplash.jpg) ](https://blog.brightvision.com/podcast-interview-christopher-lochhead-legendary-categorydesign)

[Podcast](https://blog.brightvision.com/tag/podcast)

#### [Podcast interview with Christopher Lochhead: Legendary category design for tech companies](https://blog.brightvision.com/podcast-interview-christopher-lochhead-legendary-categorydesign)

[![](https://blog.brightvision.com/hubfs/lucia-macedo-irkWfhuVPc8-unsplash-2.jpg) ](https://blog.brightvision.com/the-rise-of-revenue-operations)

[Lead Generation](https://blog.brightvision.com/tag/lead-generation)

#### [The Rise of Revenue Operations](https://blog.brightvision.com/the-rise-of-revenue-operations)

[![](https://blog.brightvision.com/hubfs/22anne-nygard-llG16MKEE3c-unsplash.png) ](https://blog.brightvision.com/webinar-recap-answering-b2b-tech-companies-top-abm-questions)

[Lead Generation](https://blog.brightvision.com/tag/lead-generation)

#### [Answering B2B Tech Companies’ most frequently asked ABM Questions](https://blog.brightvision.com/webinar-recap-answering-b2b-tech-companies-top-abm-questions)

[![](https://blog.brightvision.com/hubfs/maksym-ivashchenko-aKWBERA1YhE-unsplash.jpg) ](https://blog.brightvision.com/podcast-interview-new-rules-of-marketing-technology-with-scott-brinker)

[Podcast](https://blog.brightvision.com/tag/podcast)

#### [[Podcast Interview] New rules of marketing technology with Scott Brinker](https://blog.brightvision.com/podcast-interview-new-rules-of-marketing-technology-with-scott-brinker)

![](https://www.facebook.com/tr?id=152460098611526&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=24366&fmt=gif)