Skip to content
All posts

B2B Prospecting on LinkedIn with AI - An Interview with Jason Tan

Picture of Nicholas Page   Nicholas Page  ·  2 minute read

 

 

In this episode of Tech Marketing Trends, Brightvision CEO Jakob Löwenbrand sits down with Jason Tan, founder and CEO of Engage AI. Jason shares how artificial intelligence is reshaping LinkedIn prospecting by helping businesses build meaningful relationships, streamline outreach, and ultimately grow their sales pipeline. Drawing from his own journey and the success of Engage AI, Jason provides practical strategies for sales teams, marketers, and founders looking to use AI without losing authenticity.

 

Why AI is changing the way businesses connect on LinkedIn

Jason explains that many technical founders and service providers excel at building products but struggle with sales and marketing. AI can bridge this gap by helping professionals engage more effectively on LinkedIn, keeping them visible to prospects and building trust through consistent, authentic interactions.

“With AI, we can learn how to engage with people in ways that don’t always come naturally to us. It helps us keep top of mind and build that relationship before we ever send a direct message.” - Jason Tan

 

 

Moving beyond likes and generic comments to meaningful engagement

Too often, LinkedIn users rely on low-value interactions like quick likes or “great post” comments. Jason highlights how valuable it is to respond with unique insights or questions that deepen the conversation. Engage AI helps scale this by drafting tailored comments, allowing users to maintain consistency without losing quality.

“You don’t want to just say ‘great post.’ You want to add something that’s unique, maybe a question or your own perspective. That’s what gets remembered.”

 

 

Saving time while scaling outreach and efficiency

Before tools like Engage AI, sales professionals could spend two to three hours a day engaging with 80–100 prospects. AI reduces that time by up to 50%, allowing teams to engage more effectively while maintaining quality. This not only boosts productivity but also leads to measurable increases in booked meetings.

“With Engage AI, sales teams can cut their engagement time in half and still see a 10–25% increase in meetings when they do it consistently.”

 

 

pexels-mavicair2tw-33462905

 

Balancing AI automation with human authenticity

A common concern is that AI might make engagement feel robotic. Jason emphasizes that AI should provide a strong baseline, but personalization and a human touch remain essential. Smart prompts and editing ensure that AI augments rather than replaces authentic communication.

“AI is only there to augment you. It gives you a foundation, but you must look at it, personalize it, and add your own touch to keep it authentic.”

 

 

The future of AI in global business engagement

Looking ahead, Jason believes AI won’t replace human interaction but will elevate it. He sees AI not only improving prospecting but also transforming customer support and post-sale engagement, making offshore teams more effective and aligned with customer expectations.

“AI is going to transform the workforce in ways we didn’t expect. It’s not just about replacing jobs — it’s about making people more effective and able to communicate in ways they couldn’t before.”

 

 

Learn more