97% of B2B marketers achieve higher ROI with ABM than with any other marketing strategy (Alterra Group, 2018), and businesses that use inbound marketing consistently report an average cost per lead drop by 80% (Forrester, 2018).
With those numbers in mind, it shouldn't come as a surprise that ABM and inbound are the B2B marketer's preferred strategies. We’ve created this guide to help you build, improve and scale your B2B lead generation strategy by combining account based marketing and inbound marketing.
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