Coligo is a consulting company that provides consulting services related to the modern workplace, advanced Microsoft security and change management. They’re also a Microsoft Cloud Service Provider and deliver Managed IT Services.
The target group for this campaign were primarily CIOs – within a company size of 200-5000 employees.
The goal of this campaign was to generate new leads and increase brand awareness, to strengthen Coligo’s position in the market.
In this campaign, we promoted Coligo’s offer within change management – discussing how they can help companies change and streamline working methods in an efficient manner, to become a modern workplace.
To promote the service – we produced a digital inbound marketing campaign with two premium content assets with the objective of taking the lead from awareness stage to consideration stage in the buyer’s journey. The campaign included creation of two gated premium content assets; an E-book and a live webinar.
The E-book was about the CIO’s guide to change management, and the webinar took a deep dive into topics that had been addressed in the E-book – such as how change management can be used to get the organization to use Microsoft Teams in a more efficient way.
The E-book was advertised on LinkedIn with the purpose of getting the visitor to convert on landing page with a form where they could download the E-book. When the visitor was captured as a lead in the database, they went into a nurture email flow where we shared more content of value over a period of time. The last email in the workflow included a call to action to sign up for the webinar.
With an automated nurture email flow, we were able to engage all leads and at the same time push them closer to a purchase decision.
