Akeneo optimizes digital advertising with Brightvision's Paid Media retainer
Background
Akeneo is a leading product experience company, empowering businesses with a composable SaaS-based solution to optimize product experiences, drive customer engagement, and accelerate growth.
Seeking to enhance their paid media campaigns—particularly in reporting, tracking setup, and ad creative development—Akeneo partnered with Brightvision through a paid retainer approach. This collaboration has enabled Brightvision to deliver targeted and effective marketing strategies that optimize Akeneo's growth objectives.
Retainer Project Team
Our dedicated team supporting Akeneo includes:
- Strategic Project Manager
- Paid Media Specialist
- Copywriter
- Designer & Motion Designer
- And additional specialists as needed
The Strategic Partnership
A paid retainer is a strategic partnership operating on an ongoing basis to provide specialized services and expertise. In this collaboration, Brightvision optimizes Akeneo's paid media campaigns across various social media channels, ensuring consistent results and effective targeting. This arrangement enables seamless collaboration and the ability to address evolving needs, resulting in a long-term strategic partnership and mutual growth.
Our Approach
The partnership between Brightvision and Akeneo encompasses five key strategic approaches:
1. Ad Template Approach: Streamlining Operations
We have developed various ad design templates for Akeneo in customizable formats for use across multiple channels. By adopting a structured template approach with streamlined processes and consistent graphical style, we enable swift adaptation while maintaining brand integrity. This standardization allows for efficient production of high-quality content that effectively resonates with the target audience. More templates are added when we run new ad formats.
2. Gathering Data: Extracting Actionable Insights
Data analysis serves as the cornerstone of our collaboration with Akeneo. By delving deep into campaign performance data, we extract valuable insights on customer behavior, preferences, and market trends. This data-driven approach empowers us to make informed decisions, refine targeting strategies, and optimize campaigns for maximum impact.
3. Data-Driven Design: A/B Testing for Enhanced Performance
Through rigorous A/B testing, Brightvision and Akeneo experiment with various layouts, visuals, and messages to identify the most impactful combinations. We analyze and experiment with multiple variables including:
Background Variations
We evaluated the performance of different background tones—lighter versus darker—to determine which option would yield better results and more effectively engage the target audience.
Copy Strategy Optimization
We compared different copywriting approaches—shorter versus longer copy, and action-focused versus benefits-focused messaging—to uncover which style resonates better with the audience and drives higher engagement.
Branding Factor Analysis
We conducted testing to determine if ad engagement is more influenced by customer branding or Akeneo branding. By designing ads in both styles, we identified the primary driver of engagement and optimized our design approach accordingly.
Our A/B testing methodology focuses on creating clear hypotheses, isolating specific variables for testing, implementing proper tracking and measurement, and gathering statistically significant data to draw actionable insights for continuous optimization.
4. Creating New Assets: Evolving the Experience
Brightvision assists Akeneo in developing fresh assets, such as customer case carousel ads and engaging motion ads. This collaborative effort enhances Akeneo's content portfolio, effectively conveying their message to target audiences across diverse channels.
5. Optimizing Existing Assets and Promotions
We systematically review and enhance Akeneo's existing marketing assets, identifying opportunities for improvement in visual appeal, messaging clarity, and conversion potential. By refining these elements, we ensure all assets align with current brand standards while maximizing their performance, be it engagement, lead generation or other objective.
Through the partnership, Brightvision has helped Akeneo achieve significant improvements.
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Boosting amount of high-quality leads with 50% year over year
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Lowering average cost per lead with 50%
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98% increase of MQLs through Google Search in the UK market
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Streamlined design processes, reducing production significantly
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Established consistent brand presence across all digital advertising platforms
Why It Works
The success of this collaboration stems from several key factors:
Data-Driven Decision Making
By prioritizing analytics and performance metrics, we eliminate guesswork and focus resources on strategies with proven results.
Agile Creative Processes
Our templated approach allows for rapid iteration and optimization while maintaining brand consistency.
Continuous Optimization
Regular A/B testing and performance analysis enable ongoing refinement of creative assets and targeting strategies.
Collaborative Partnership
The retainer model fosters a deep understanding of Akeneo's business objectives, allowing our team to function as a true extension of their marketing department.
Interested in achieving similar results?
Let us transform your digital advertising strategy.
Book a meeting below or contact us at grow@brightvision.com to discuss how a paid media retainer could optimize your marketing performance.