Coligo's Transformation: A Rebranding Success Story
Join us in exploring how we at Brightvision helped Coligo transform their brand. We gave their website, presentations, and infographics a fresh, new look that truly shows off their innovative spirit and focus on people in the world of IT solutions.
The brand guidelines for Coligo were updated to prominently feature the color orange, which better represents the brand. Prior to the update, blue was the primary color and orange was not used as frequently. The goal was to make the company proud of the orange color and to increase brand recognition by using it more prominently. In addition to incorporating more orange, a new primary color, green, was added to the color palette to create harmony and complement the original primary colors of orange and blue. It was noted that images should always include at least a splash of the "Coligo orange".
A new PowerPoint template was created to align with the updated website and brand guidelines. The focus of the template is on the primary brand colors and emphasizing the "human touch" in line with the guidelines. The template includes a variety of static slides, specifically for sales presentations. Additionally, it offers a number of slide templates that can be easily edited and updated. The template features different title slides, background colors, and a mix of slides with photos and illustrations to keep it visually interesting.
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