Are you a B2B tech marketer looking for a way to outsource your lead generation and build your sales pipeline? Then this blogpost is for you. Get to know Brightvision and our Business Development Representatives (BDRs) better, learn how we succeed with our campaigns and what you can do to get the best results from working with a lead generation partner.
Hail Mary marketing campaigns are a common challenge for many B2B marketers. When the aim is to get sales for the running quarter, the natural choice is often telemarketing. But finding the right BDRs for a given product and target market can be tricky.
Brightvision Project Manager and Team Leader Salla Käenniemi has coordinated several sales campaigns in Europe for leading tech companies, so she’s no stranger to this challenge. She finds that B2B tech marketers are often concerned that their products are too complicated for even themselves to understand, so how could an agency do the job for them?
“For us, BDR is an expert level job. At Brightvision, the BDRs have several years’ experience in sales and marketing communications, and you can hear this in the calls we make,” she says.
"For us, BDR is an expert level job"
Brightvision employs BDRs that are specifically trained in prospecting for tech solutions and are native to the markets they work on. This means we can quickly set up a dream team for every campaign, with the right Project Manager and
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BDRs that are native to the target market. From there we provide weekly reports and swift communication, adjusting the strategy as necessary.
For more than 20 years, Brightvision has helped B2B tech companies bring in relevant leads and convert those leads into customers. We cover a broad market geographically and we have native speaking consultants in Sweden, Norway, Denmark, Finland, Germany, France, Spain, United Kingdom (UK), The Netherlands, Belgium, Austria, and Switzerland. But how exactly can Brightvision’s BDR team help your business? Let’s jump to it!
1. Flexibility and scalability
Entering a new market can be challenging. It typically requires a lot of financial resources to build brand recognition, make a name in the market, and secure those crucial first customers. With Brightvision, you can start small with one or two sales agents in one or two countries working half time and, based on the learnings, choose if you want to scale more or target other countries.
We are very open to feedback: if something doesn’t work, we go the extra mile to meet our customer’s expectations. Sometimes this might mean changing the Project Manager, BDRs, or even putting the campaign on hold for a while to give you time to nurture the generated leads.
“Communication works both ways,” says Salla. "If we find a great momentum to do certain activities, we inform this to the customer and re-steer the project to the right direction.”
Whatever it is, we embrace changes.
2. All-in-one marketing services
Brightvision is a full-service tech marketing agency, meaning we can swiftly add in other services to boost your results. We’re used to working with an omnichannel approach, running continuous inbound campaigns to support the outbound and creating a stronger pipeline.
Using inbound marketing will attract customers with valuable content and experiences tailored to them. It’s one of the most powerful ways of increase brand visibility and generate qualitative leads. At Brightvision you can get a whole team of inbound specialists. Learn more about our inbound team here.
3. Combining marathons and sprints
“In our telemarketing campaigns, we are not only opening the doors for sales, but also researching the market for the customers,” says Salla.
“Most companies want to target prospects that are interested in closing the deal within a six months’ time frame, but creating a long-term pipeline is just as valuable and will pay off in the long run.”
Brightvision’s BDRs aren’t just experts in booking meetings and closing deals: they also focus on collecting data to analyse why some sales tactics work better than others. They use this data to optimize your campaigns and find new ways to reach the higher-hanging fruits. Talking to prospects gives insights into why some tactics work better than others, and we never get tired of learning.
4. Grow business, grow people
Our goal is for Brightvision to be the best place to work for people who want to grow, and we promote from within our own ranks to more senior roles to the greatest extent possible. Therefore, our BDRs want to thrive in every campaign they take on, because they have a genuine chance to grow and advance their career.
Our recipe for success is simply taking good care of our colleagues and teams – this shows directly in every campaign’s results.
5. Location, location, location
At Brightvision we make it easy for international companies to have local campaigns. You’ll get local, native-speaking consultants who can help you understand the local political, cultural, and business climates in various European regions and make sure your sales messages are on point. With over 20 years of tech expertise and campaign knowledge, we can easily take on campaigns that run parallel in multiple countries.
To make the best out of our campaigns and how we have long term relationships with our clients is prioritizing the communication with our clients.
Key takeaways
Thank you for reading our blog post and I hope you have gotten to know how we work at Brightvision.
The biggest concerns regarding BDRs and outbound teams are usually related to the expense and expertise. Will you get your money’s worth? Will the BDRs know what they are talking about? At Brightvision, you’ll get a fully trained and tech-savvy team of native-speaking sales experts that can be turned on and off when desired. Transparency is our key value and we’re committed to offering 100% insights into numbers and performance so that we can improve the campaigns together along the way. In other words: less risk, and more rewards!Would you like to learn more about Brightvision and how we work as an agency? If you are a B2B tech company and need support with marketing, lead generation and sales, book a meeting and we can chat!
