The client is a Norwegian company that provides cloud-based AI software that facilitates concept development during early-stage planning in architecture. We have collaborated with them since 2020, when they reached out and wanted help entering the Nordic countries, resulting in great success. The collaboration has since then expanded to include the French market.
Brightvision was approached by the client when they wanted to get strategic and actionable support in expanding their presence beyond the Nordic countries and into France. They faced several challenges in expanding its market to the French market, including a lack of experienced native-speaking BDRs and a lack of a sales pipeline in France.
The objective of this telemarketing campaign was to generate awareness of their software among potential customers in the French market, qualify leads through phone calls, and book appointments for their sales team to engage with decision-makers at companies that were a good fit for the software. The target groups of interest were architectural firms as well as construction developers. The ultimate goal was to expand their customer database, increase sales revenue in the French market, and all in all, have them successfully unlock the potential in the French market.
The telemarketing process for the client campaign consisted of several steps. Firstly, Brightvision's senior telemarketing consultants worked closely with the client to find an optimal approach, define their needs and ensure a shared understanding of the campaign goals. Next, we carefully developed a target audience and qualified target lists, and a sales script with the client's input. After testing the script, we used it to successfully generate leads and book meetings, following up with leads and qualified contacts throughout the campaign. Communication with the client was ongoing, with weekly updates to ensure a common ground and that the expectations were met accordingly.
In addition, the client listened in to calls, and a continuous feedback loop was upheld to promote transparency and customer satisfaction. The crucial motto throughout the whole campaign process, from the drafting of qualified prospect lists to the handover of leads, was to provide quality before quantity before all.
The success of this telemarketing campaign in France among other things relied heavily on:
The campaign resulted in a great number of leads contributing to a comprehensive database, booked meetings in the French market for the client to follow-up on. In addition, with the help of Brightvision's senior native consultants, they gained an increased understanding and actionable help in entering the French market.
We have helped many other tech companies enter new markets. If you are curious to learn more, you can read about how...
...We helped Siemens grow in Finland
...We helped Cryptas grow in Germany
...We helped Visma grow in Denmark
...We helped Admincontrol grow in Holland