Just three letters represent one of the most powerful marketing techniques ever developed: ABM. Everyone’s doing it, and you have heard about the legendary ROI that ABM programs deliver. So, you plan to give it a go. How hard can it be? Very.
In this webinar together with Bev Burgess – Senior Vice President & Global ABM Practice Leader at ITSMA – you’ll learn about the ways in which others have screwed up their programs, and get practical tips to make sure you don’t make the same mistakes.
In this webinar you will also learn how to:
Fill out the form to get the recorded version of the webinar.
About Bev Burgess
Author of ‘A Practitioner’s Guide to ABM’ (Kogan Page, 2017), Bev leads ITSMA’s ABM practice, shaping this new category of B2B marketing through collaborative research, articles, training and public speaking. She enjoys helping marketers all over the world design, launch and scale the right blend of ABM for their business.