A strategic eBook for marketing managers at tech companies that will help you create your own ABM team
Making your ABM strategy work entails more than simply taking sales and marketing to work cooperatively. In order to create the most effective strategy for your top accounts, you must look across both teams, evaluate the people, their skills, and the tools available.
Creating an ABM team is a significant step that needs a careful balance of skills, tools, and even partners. This 12-page guide is designed to help you find that right balance and create a winning strategy that generates results like never before.
In this eBook you will learn:
- How an ABM team is different
- Roles and skills needed in your ABM team
- Importance of sales and marketing teams alignment
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