---
title: "How to grow B2B SaaS Companies: Demand Generation Best Practices - An Interview with Edward Ford"
description: Edward Ford from Supermetrics shares how a data-driven strategy, one big bet per year, and evolving channels have driven remarkable B2B SaaS growth.
---

[Brightvision Blog / 2025 ](https://blog.brightvision.com)

# [How to grow B2B SaaS Companies: Demand Generation Best Practices - An Interview with Edward Ford](https://blog.brightvision.com/how-to-grow-b2b-saas-companies-demand-generation-best-practices-an-interview-with-edward-ford)

 Written by [Nicholas Page](https://blog.brightvision.com/author/nicholas-page) | Sep 26, 2024 7:00:00 AM

[View full post](https://blog.brightvision.com/how-to-grow-b2b-saas-companies-demand-generation-best-practices-an-interview-with-edward-ford)

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