Lytzen IT – A successful meeting booking campaign in Denmark

Recently we executed a meeting booking campaign on the Danish market for Lytzen IT. The campaign was successful, with many booked sales meetings that resulted in paying clients. Read more about the campaign below.

 

Background

We have worked with the Danish IT company Lytzen IT for several years. It started out as a collaboration funded by Cisco and the work has been for telemarketing/meeting booking with the aim of helping them increase their sales in Denmark.

One of the reasons that Lytzen IT chose Brightvision to help them is because we have delivered great results in previous campaigns and have always delivered in relation to expectations. Also, because they needed our expertise when it came to telemarketing and cold calling.

About Lytzen

Lytzen IT is a well-established, nationwide IT infrastructure and outsourcing company with departments in Hjørring, Aalborg & Tåstrup, Denmark.

Their certified specialists have many years of experience and are experts in the following: All-as-a-service, Network, Security, Collaboration, Video, Virtualization, Datacenter, Global WAN, Cloud services, Hosting, Consulting, Support and Disaster Recovery.

Challenge

Lytzen IT needed to increase their sales on the Danish market and contacted Brightvision to generate meetings and follow up with companies that had previously shown interest in Cisco WebEx Contact centre.

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Booked meetings

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% Conversion rate

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% Over goal

Objective

The aim of the campaign was to contact and convert companies that had previously shown interest in Cisco WebEx Contact centre, around 25 companies. The objective was to book four meetings.

Target group

In this campaign the target group was C-level and decision makers within IT at mid-sized/enterprise companies.

Results

We managed to book eight meetings, meaning that we exceeded the goal of four meetings by 100%. A total of 23 interviews were carried out. Of these, 34% were converted into meetings or leads. Every third company we called led to a lead or a meeting.

"Our collaboration with Brightvision's Telemarketing department has lived up to our expectations at all times. We appreciate the status-updates we received continuously – as well as the end-results. The valuable information and notes provided about the companies that have been interviewed has been of great use for our company as well."
Jeanette Kjær Olsen, Head of Marketing and Communication, Lytzen IT

Campaign strategy

  1. Define the need
    The first step was to find out Lytzen IT’s needs, current situation, and their desired outcome of the campaign. In a continuous dialogue with the client, we gathered all necessary information both regarding the target group and services that were going to be promoted. A prerequisite for a campaign of this kind to succeed is that all parties work together towards the same goal. Therefore, in the initial stage of the campaign, we assured that we had an agreement as to the client’s expectations as well as what was required of us.
  2. Target audience development
    After having formulated the client’s needs, we moved on to mapping the audience and industries we wanted to target. We focused on C-level and decisionmakers within IT at mid-sized/enterprise companies who had previously shown interest in Cisco WebEx Contact centre.
  3. Script development
    The next step was to start working on the sales script – still in close collaboration with Lytzen IT. The script is one of the most important elements of the telemarketing campaign process, as it is the part where you either make it or break it with a potential to book a meeting or create a lead.
  4. Test call
    After the sales script was approved by Lytzen IT, we performed several test calls to make sure it worked as planned.
  5. Generate leads
    In this stage we started reaching out to prospects to generate leads and book meetings.


Success factors

This project was successful for several reasons:

  • We had a great start-up meeting with the client where we set good expectations and agreed on the best outcome.
  • We used experienced and native speaking BDRs (consultants) that were handpicked for this project
  • We shared knowledge and insights on our weekly status meetings as well as being transparent in all communication
  • We have a long history of working with Lytzen IT so we know them and their needs very well.

Next step

As of now, Brightvision and Lytzen IT are planning to start up yet another campaign. The plan is to do a similar telemarketing/meeting booking campaign for Cisco solutions. The collaboration with Lytzen IT has indeed been successful so far, and we are excited to continue this journey with them and work to exceed further goals!

 

Would you also be interested to see how we succeeded with other expansion campaigns?

Discover how we helped: 

Siemens grow in Finland
Cryptas grow in Germany
Visma grow in Denmark
Admincontrol grow in Holland
RSA grow in Sweden

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