We have worked with the Danish IT company Lytzen IT for several years. It started out as a collaboration funded by Cisco and the work has been for telemarketing/meeting booking with the aim of helping them increase their sales in Denmark.
One of the reasons that Lytzen IT chose Brightvision to help them is because we have delivered great results in previous campaigns and have always delivered in relation to expectations. Also, because they needed our expertise when it came to telemarketing and cold calling.
Lytzen IT is a well-established, nationwide IT infrastructure and outsourcing company with departments in Hjørring, Aalborg & Tåstrup, Denmark.
Their certified specialists have many years of experience and are experts in the following: All-as-a-service, Network, Security, Collaboration, Video, Virtualization, Datacenter, Global WAN, Cloud services, Hosting, Consulting, Support and Disaster Recovery.
Lytzen IT needed to increase their sales on the Danish market and contacted Brightvision to generate meetings and follow up with companies that had previously shown interest in Cisco WebEx Contact centre.
The aim of the campaign was to contact and convert companies that had previously shown interest in Cisco WebEx Contact centre, around 25 companies. The objective was to book four meetings.
In this campaign the target group was C-level and decision makers within IT at mid-sized/enterprise companies.
We managed to book eight meetings, meaning that we exceeded the goal of four meetings by 100%. A total of 23 interviews were carried out. Of these, 34% were converted into meetings or leads. Every third company we called led to a lead or a meeting.
This project was successful for several reasons:
As of now, Brightvision and Lytzen IT are planning to start up yet another campaign. The plan is to do a similar telemarketing/meeting booking campaign for Cisco solutions. The collaboration with Lytzen IT has indeed been successful so far, and we are excited to continue this journey with them and work to exceed further goals!