---
title: Martech Trends and Predictions 2025 - An Interview with Scott Brinker
description: Discover the biggest martech trends of 2025, from the rise of AI agents to new platforms, integrations, and the redefinition of software creation—essential insights for forward-thinking marketers.
---

[Brightvision Blog / 2025 ](https://blog.brightvision.com)

# [Martech Trends and Predictions 2025 - An Interview with Scott Brinker](https://blog.brightvision.com/martech-trends-and-predictions-2025-an-interview-with-scott-brinker)

 Written by [Nicholas Page](https://blog.brightvision.com/author/nicholas-page) | Feb 12, 2025 8:00:00 AM

[View full post](https://blog.brightvision.com/martech-trends-and-predictions-2025-an-interview-with-scott-brinker)

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