---
title: "The Tangible Advantage: Direct Mail's Role in B2B Marketing - An Interview with Mike Gunderson"
description: Direct mail is making a comeback in B2B marketing. In this episode of Tech Marketing Trends, Jakob Löwenbrand interviews Mike Gunderson, President of Gunder, to discuss how businesses can integrate direct mail into their go-to-market strategies. Learn about targeting, cost advantages, ABM campaigns, and the future of this traditional yet powerful channel.
---

[Brightvision Blog / 2025 ](https://blog.brightvision.com)

# [The Tangible Advantage: Direct Mail's Role in B2B Marketing - An Interview with Mike Gunderson](https://blog.brightvision.com/the-tangible-advantage-direct-mails-role-in-b2b-marketing-an-interview-with-mike-gunderson)

 Written by [Nicholas Page](https://blog.brightvision.com/author/nicholas-page) | Sep 18, 2024 7:00:00 AM

 

[View full post](https://blog.brightvision.com/the-tangible-advantage-direct-mails-role-in-b2b-marketing-an-interview-with-mike-gunderson)

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