Most tech innovations fail to find their place in the world. When a new disruptive tech product is launched, it’s really important to decide whether you want to challenge an existing product category or try creating a new product category. Either way, your goal is likely to become the category leader, the dominating force of your product category.
Only a few companies will become category leaders. However, to increase the likelihood of succeeding, many modern tech companies are using a relatively new marketing discipline called Category Design.
In this webinar, you will learn what Category Design is, but also get a basic Go-to-market roadmap to start working your way towards designing a product category that can elevate your company to the next level.
You will learn:
- What Category Design is and why it’s important
- How to analyze your product with the “Technology adoption life cycle”
- How you adjust your go-to-market-plan with the right marketing strategy
- Examples of successful category creation campaigns for tech companies
Presenter:
Jakob Löwenbrand
CEO at Brightvision